Progressive business growth can be measured by different things, some obvious like profit. Businesses need measures that drive progress and produce long-term growth. Businesses have to grow and adapt to the marketplace, but they also need to acquire strong leaders who stand firm and know how to bring change, placing the right values and interventions that will be a driving force for growth in the business. Lornelle Jonas, the Managing Director and Founder of E’lique Advisory is a strong force that her industry needs, she mentions that most businesses need to have a founder who is competent with the right experience.
E’lique took the initiative with the following key interventions.
1. Identifying a significant gap
2. Hosting master classes
3. Partnering with other brands in their industry
4. Help clients digitize their operations
5. Help clients manage their relationships better
1. Identifying a significant gap
Identifying a gap in a business could close many open slits that bring the business down, hopping onto what could drive the progression of the business. Most businesses, put aside time and resources to strategically plan on how they can tackle this to understand that significant gap that they could have been overlooking, but costing them and blocking their growth. According to www.techgadget.com, A gap analysis is a method of assessing the performance of a business unit to determine whether business requirements or objectives are being met and, if not, what steps should be taken to meet them. Significant gaps vary
2. Hosting master classes
From hosting master classes, you are already setting up the networking sphere and putting your business out there for other people and businesses to see you. It works both ways, for departments to flourish and attain growth as well as the business. Businesses can do this online, at their office, or through other collaborations they have already built with other companies. All you need to do is, plan it well and know what your focus is going to be on.
3. Partnering with other brands in the industry
Collaborations are key in every industry, and partnering with the right brands that align with your key values, and have the same eye that your business holds is vital. You also learn from each other while gaining access to new audiences for your business. Somehow a business is also forming alliances that spring long-term benefits for both businesses. Innovative ideas are also shared, benefiting both businesses. According to www.forbes.com, partnering with someone means you gain their experience, expertise, and knowledge. A good partnership will help two parties bridge the gaps that exist in their solo operations.
4. Help clients digitize their operations
Things have changed and we are moving at a fast pace in the world, whether it is with business, travel, leisure, etc. Internal processes and communications of the business can be made easier through digitalization. Businesses must also have a planned structure, style, and systems when they go digital. A digital plan is without a doubt resourceful, and it must be taken seriously so that the right implementations can be established and be resourceful to the business.
5. Help clients manage their relationships better
Most companies have come to realize that treating their existing relationships with utmost care is something that they can’t overlook. Treat and manage your clients well, in such a way that they feel the need to spend on you, driving the growth and success of your business. It doesn’t just end there, remember word of mouth tool in marketing; it will chip in there. Your clients will feel the need to speak about your business to their clients, partners, and associates, and that counts as a win.
When you do things right, you set your business for easy unpaid marketing, for easy success, and for it to be recognizable, sometimes without you having to lift a finger because you already played your part in delivering, although it’s advisable to always take an extra mile in business.
