The digital transformation of retail is changing the way consumers shop and how retailers operate. For today’s hybrid shoppers, there is no distinction between digital and physical retail; instead, there is simply retail that is low-friction, engaging, and available wherever and whenever they want it.
Retailers need to be agile and flexible to meet these changing consumer demands, and technology can help them deliver the experiences consumers need. In this thought leadership piece, we will explore how retailers can create an agile organisation that enables their staff to work flexibly and efficiently across different functions, both in-store and online.
To deliver the hybrid services that consumers need, retailers need to manage and enable store staff to handle online orders and contact from other stores. In the back-office, staff also need more flexibility to work remotely and across different functions within the business, supporting both on and offline operations.
This requires a technological and cultural shift across the entire retail business. Retailers need to free staff to work more flexibly in-store, online, and across the back-office. This will enable them to provide a seamless customer experience and better manage their operations.
Retailers also need to consider how to train and manage their back-office and front-office staff in-store, in-office, and remotely. This can be a challenge, but it is essential to create an agile organisation that can meet the demands of consumers.
Retailers need to deploy the right technology that can deliver the right tools, apps, data, and info to wherever staff are and as they move across different business functions. This will help retailers manage logistics, secure their operations, and ensure that staff can work productively regardless of location, device, or network.
Creating the right tech environment is essential to enabling staff to work flexibly and remotely. Retailers need to provide their staff with the tools they need to create a productive environment for workers to interact regardless of location, device, or network.
This may mean giving everyone access to all the same systems and information that they would get in the office, or it may mean restricting access to just the core apps and programs that they need to do their job.
Ideally, staff should be able to access what they need, wherever they are, at the touch of a button. This can be achieved through a remotely accessed desktop or dashboard that gives users access to what they need based on their location, device, and task.
The “any, any, any…” approach allows any user on any device in any location to access any app for any work type without it being a security risk to the company. This approach enables employees, contractors, business partners, part-time seasonal workers, and customers to access the company’s systems and services that they need from wherever they are. Retailers must ensure that the devices and networks staff are using are secure, and they need to manage who has access to which data and services within the company.
Troye, a leading provider of technology solutions and services, understands the challenges that retailers face in adapting to the digital transformation of the industry. To help retailers meet the demands of the hybrid shopper, Troye offers a range of solutions that enable staff to work flexibly and efficiently across different functions, both in-store and online.
One of its key solutions is their digital workspace, which allows retailers to provide a seamless customer experience across all channels. The digital workspace provides staff with access to all the systems, tools, and information they need to do their job, regardless of location, device, or network. This means that staff can work productively from home, in-store, or on the go, and customers can receive the same level of service and support wherever they interact with the retailer.
Another important offering is its security and compliance services. With the rise of online shopping and remote working, retailers need to ensure that their systems and networks are secure and compliant with industry regulations.
Troye offers a range of security and compliance services that help retailers protect their data, systems, and operations, and ensure that they are meeting all relevant regulatory requirements.
The digital transformation of retail is changing how consumers shop and how retailers operate. To meet the demands of hybrid shoppers, retailers need to be agile and flexible, and technology can help them deliver the experiences consumers need. Retailers need to create an agile organisation that enables their staff to work flexibly and efficiently across different functions, both in-store and online.
They need to provide their staff with the tools they need to work productively regardless of location, device, or network. By deploying the right technology and managing it effectively, retailers can create an agile organisation that can meet the demands of consumers and thrive in the hybrid world of retail.
In conclusion, the digital transformation of retail is a complex and ongoing process, and retailers need to be agile, flexible, and innovative to meet the demands of the hybrid shopper.
Troye’s range of solutions and services can help retailers achieve this, by enabling staff to work flexibly and efficiently, ensuring the security and compliance of their systems and networks, and providing training and support to help them manage their digital transformation effectively. With Troye’s help, retailers can thrive in the hybrid world of retail and deliver the experiences consumers need.
