The print industry, long regarded as the backbone of traditional media and marketing, is facing profound changes in the modern landscape. Digital disruption, rising costs, and shifting consumer behaviours present undeniable challenges. Yet, amidst these changes, print remains a resilient and vital force, particularly in South Africa. Courier services play a pivotal role in ensuring the continued relevance of print by delivering essential materials to clients nationwide, helping them reach their audiences effectively.
The Challenges of Evolution in Print
There is no denying that the print sector has had to adapt to the fast-moving digital era. “We’re in an era of digital-first,” explains Christine Arthur from DPD, acknowledging the competition that print now faces. “Paper, ink, and machinery continue to be significant expenses for the print sector.” However, she stresses that while these challenges are real, they don’t diminish the crucial role that print plays, particularly for those who rely on it for impactful and tangible marketing.
Relevance
In a world increasingly dominated by screens, one might assume that print has lost its relevance. But as DPD’s experience shows, print continues to bridge generational divides in a way digital often cannot. “Print reaches multiple generations,” she notes, pointing out that for many consumers, the tactile experience of holding a printed product is invaluable. Whether it’s a beautifully designed magazine, an in-store promotion, or an informative leaflet, print often delivers a sense of credibility and connection that digital media struggles to replicate.
Furthermore, print has continued to evolve alongside digital, rather than being replaced by it. Businesses are recognising that a multi-channel approach—including both digital and print—allows them to reach a broader audience and foster deeper engagement. For companies looking to build brand loyalty, print remains an essential tool, and DPD plays a key role in enabling these companies to deliver their message.
Experience
DPD has positioned itself as an essential partner to the print sector, providing logistical solutions that ensure the timely delivery of print materials across the country. “We’ve been serving this sector for decades, and our knowledge runs deep,” Arthur says. “From pick-and-pack services to kitting and consolidations for national and cross-border deliveries, we offer a range of services designed specifically for print clients.”
The logistics behind print are complex, but technology evolves to handle the intricate demands of the industry. “We’re experts in distributing everything from marketing materials like bunting, posters, and wobblers, to large-scale prints such as tabloids and broadsheets,” she explains. Their IT infrastructure supports cutting-edge technologies like AI-powered route optimisation and real-time tracking, ensuring that every campaign reaches its destination on time and in full with an average 96 to 98% on time delivery rate. “Our parent company, Geopost is a European leader in almost 50 countries, so we have access to innovation, constantly looking for ways to enhance our services and deliver better outcomes for our clients. Every parcel counts, every campaign matters, and we make sure that our clients know their business is in safe hands.”
Overcoming competition
In a competitive market, what sets competitors apart is focus, and understanding the specific needs of that sector. “Our team understands the challenges that print media clients face, whether they’re distributing to large national retailers or delivering educational materials to schools,” she says. This tailored approach ensures that customers receive the personalised service they need to succeed.
With a vast national network, the company is uniquely positioned to offer extensive coverage across South Africa, reaching even the most remote locations. “We’re strategically located across the country, ensuring we meet delivery demands swiftly, even for high-volume clients,” she adds.
Partnership
When asked how DPD maintains strong relationships with high-demand, high-volume clients, she responds, “We understand the stakes. Meeting campaign deadlines is our top priority, and we keep our clients informed at every step of the way.”
Print may be evolving, but its place in the media and marketing landscape remains secure. As businesses look to reach their audiences in increasingly creative and tactile ways, print continues to offer something that digital alone cannot. While the future of media may be multi-channel, there will always be a place for print, and DPD will be there, delivering every step of the wayhttps://www.dpd.com/za/en/
