Low-cost airline FlySafair has announced the winners of its 2025 Business Booster Competition, an initiative designed to help South African entrepreneurs grow their businesses and broaden their impact. Now in its fourth year, the competition recognises resilience, innovation, and purpose-driven entrepreneurship.
Each of the six winners will receive 10 return domestic Business Class flights and extensive brand-building opportunities, including exposure on FlySafair’s website, social media platforms, and in its inflight magazine.
“This competition is about more than just flights, it’s about giving small businesses the opportunity to fly higher,” says Kirby Gordon, Chief Marketing Officer at FlySafair.
Meet the 2025 Winners
Asante Publishers
Founded by Mlondolozi Mazibuko, this publishing and printing company is dedicated to elevating African voices. The team plans to use the prize to attend literary events, host workshops, and expand its community impact.
The Glow Co
Led by Brogan Metcalfe, this female-run business designs custom LED neon signage for events and interiors. With new markets to explore, the flights will be used to meet collaborators and grow sustainably.
Baaa Health
Founded by Bontle Tshole, Baaa Health produces nutritious snacks and drinks to encourage healthy living. The business will expand into the Western Cape, KwaZulu-Natal, and Mpumalanga.
Browny Box Packaging Solutions
Nikita Brown’s sustainable packaging company specialises in custom unboxing experiences. The team will use the opportunity to connect with clients, attend expos, and explore new growth paths.
Blackbird Creations
Founded by Nandipha Makhaye, this design studio blends architecture and interior design to create inspiring spaces. With the prize, Blackbird Creations plans to expand its footprint nationwide.
Viral Ventures
Run by Carmen Blumrick, this digital marketing studio helps businesses grow online through creative social media strategies. The flights will be used for on-site client content and personalised nationwide support.
Building Impact Through Business
Since its launch in 2022, the Business Booster Competition has supported 24 businesses across diverse sectors including wellness, publishing, and packaging. The initiative reflects FlySafair’s belief that small businesses are key drivers of inclusive economic growth.
“In a country where unemployment is still high, support for small businesses is vital,” says Gordon. “By providing entrepreneurs with resources to grow, we aim to contribute to a stronger, more inclusive economy.”
