inDrive, the global mobility and urban services platform with headquarters in California, has announced a partnership with Arrive Alive Online Road Safety Initiative to drive road safety education among young people in South Africa. The aim of this partnership is to tackle safety issues and decrease the number of road accidents on South African roads.
Arrive Alive is a leading road safety advocacy group in South Africa, with a mission to improve road safety awareness and education across the country. The partnership with inDrive will leverage the platform’s extensive reach and recognition as the second most downloaded mobility app globally, with over 150 million downloads.
Through this partnership, inDrive and Arrive Alive will launch a road safety campaign that targets young drivers and passengers, who are among the most vulnerable groups on South African roads. The campaign will use innovative approaches, to engage young people and promote road safety practices and habits.
Speaking on the partnership, inDrive’s Business Development Representative in Africa, Vincent Lilane said, “We are thrilled to partner with Arrive Alive to promote road safety education in South Africa. With our extensive reach and innovative approach to mobility, we believe we can make a significant impact in reducing accidents and improving safety for ride-hailing passengers and drivers.”
Johan Jonk, Manager of the Arrive Alive Online Initiative , added, “We are excited to work with inDrive to promote responsible habits among young people in South Africa. By leveraging the power of technology, we believe we can create a safer road culture in our country.”
The partnership between inDrive and Arrive Alive demonstrates a shared commitment to promoting road safety and reducing the number of accidents on South African roads. By working together, these organizations hope to create a safer and more responsible driving culture for all South Africans.