In a decade-long journey of innovation, resilience, and transformative storytelling, The PR and Brand Network celebrates 10 years of redefining brand communication across Africa. Founded in May 2015 by visionary Brand Innovation and PR Strategist Libe Mohale, the agency has emerged as a beacon of leadership, a master of creative magic, and a tireless champion in empowering brands to achieve their boldest ambitions.
From its South African roots, The PR and Brand Network has grown into a regional powerhouse, expanding its footprint into Lesotho and Swaziland. Over the past decade, the agency has delivered groundbreaking campaigns, built enduring partnerships, and set new benchmarks in the creative and communications industries.
The agency’s diverse portfolio spans multiple industries, including entertainment, finance, healthcare, construction, beauty, and tourism PR, showcasing its ability to craft compelling narratives across sectors. In the entertainment space, The PR and Brand Network has represented and helped launch careers of celebrated talents such as Rami Chuene, Lineo Langa, Vuyo Ngcukana, Zenande Mfenyana, and Zikhona Sodlaka amongst others. The agency has also been instrumental in Women in Business initiatives, facilitating the first Debate & Dialogue to drive critical conversations around gender and entrepreneurship.
Its footprint in corporate and finance PR is equally impressive, having worked with industry leaders like Invest SA, National Lottery, and Standard Bank SA. The agency has played a crucial role in shaping brand narratives for Coca-Cola Beverages South Africa, executing multiple campaigns and press conferences that have strengthened the brand’s market positioning. In the health sector, The PR and Brand Network has worked on impactful projects such as the USAID TB Project and represented leading medical institutions including Lefika Medical and Afri-Med.
Expanding into construction PR, the agency has been a key player in elevating brands within the industry. Meanwhile, in beauty PR, it has worked with Neutrogena, reinforcing its presence in the consumer market. The agency’s tourism credentials include collaborations with Tourism Indaba, helping to promote Africa as a premier global destination. Additionally, The PR and Brand Network has played a pivotal role in amplifying Miss South Africa, a platform that celebrates women empowerment and leadership.
One of its standout success stories is its work with Basotho Heart Crafted Beer, which, through strategic PR efforts, secured placement on major retail shelves, marking a milestone in brand visibility and consumer reach.
The PR and Brand Network’s impact extends beyond corporate clients, with Mohale actively serving on the boards of various institutions, further solidifying his influence in the industry.
Reflecting on the agency’s remarkable journey, Founder and Managing Director Libe Mohale shared:
“This milestone is more than just a celebration; it’s a testament to our belief in the power of creativity to drive progress. Over the past 10 years, we’ve proven that a career in the creative industry can be both impactful and fulfilling, challenging long-held myths. Our journey has been about more than building brands; it has been about shaping a creative economy that empowers talent and fosters innovation. The future holds limitless possibilities, and we are eager to continue breaking boundaries.”
The agency’s achievements are not limited to South Africa. In Lesotho, The PR and Brand Network has spearheaded transformational projects for major organisations such as Standard Lesotho Bank, Lesotho Flour Mills, Maluti Mountain Brewery, and the Lesotho Highlands Development Authority (LHDA). Notably, it successfully launched the Unayo app for Standard Lesotho Bank, co-branded LNIG-Hollard, conducted the Lesotho Perception Study, and facilitated LHDA’s 10-year strategy conference.
Throughout its history, the agency has demonstrated resilience, particularly during the COVID-19 pandemic, when it navigated challenges while expanding its influence across Africa. Committed to nurturing local talent, The PR and Brand Network continues to champion creativity as a viable career path, fostering innovation and collaboration to build a sustainable creative economy.
As the agency enters its next decade, its vision remains ambitious. By embracing emerging technologies and exploring new frontiers, The PR and Brand Network is poised to deepen its impact and expand its reach, shaping a brighter future for industry.
“Our story is just beginning,” Mohale concluded. “We are committed to crafting narratives that not only resonate but also ignite transformation. Together with our partners and clients, we will continue to shape a brighter, more creative future for Southern Africa and beyond.
Join us as we celebrate this incredible milestone and look ahead to the next chapter of innovation, creativity, and growth.
