14 February 2023: James Bull, Sales Director at Informa Tech, has been announced as the newest member to join the African Association of Exhibition Organisers (AAXO) board of directors.
Bull is a commercial leader and current Sales Director for Informa Tech in South Africa, where he leads the business development team for the Africa Tech Festival portfolio of events and media products. James joined Informa Tech in 2015 as an Account Manager having previously worked for IIR within the Informa Group and publishing house, Pageant Media.
Committed to promoting the African exhibitions industry, AAXO encourages businesses to invest and participate in exhibitions, and affords its members the tools and resources for successful exhibition management. Bull hopes to help support and grow the sector by facilitating trade and socio-economic development in several fast-growing economies across Africa.
Bull completed his Bachelor of Arts in Sports Development and Physical Educational from Leeds Carnegie University in 2010. He has recently re-located to Cape Town, South Africa with his family after living in London for ten years.
“I’m thrilled to have been given the opportunity to join the AAXO board. Having worked in events for over a decade, I am looking forward to giving something back to an industry that has given me so much. I am looking forward to exploring how we can work as a group to make events in the region more sustainable, and sharing some of the best practice around ESG that we’ve been developing at Informa,” says Bull.
He joins the existing board that comprises of Devi Paulsen-Abbott – Vice-President of dmg Events and current Chairperson of AAXO; Vice-Chair and Managing Director at Synergy Business Events, Tiisetso Tau; Mark Anderson, Portfolio Director at Specialised Montgomery and AAXO Treasurer; and directors, Chanelle Hingston, Group Director at Vuka; Projeni Pather, Managing Director at Exposure Marketing and Immediate Past-Chair at AAXO and Charles Wilson, CEO at Gallagher Convention Centre.
“We look forward to the contributions James will make to the association in his role as Director and will leverage his industry – and global – experience to help drive continued growth for AAXO and the events industry in Africa as a whole,” concludes Devi Paulsen-Abott, Chairperson of AAXO.